One of the hardest things to do in digital marketing is to start the writing process. Once you rip that barrier with the support needed, the next challenge is to remain consistent and then figure out how to keep the creative juice flowing. But try not to hesitate pushing this segment of your online marketing strategy. Good results will surely take shape as this activity will help achieve your overall business goals. Start with the following steps in mind:
- Use your keywords on the title and first paragraph – ask your SEO consultant for your branded keywords and build an article around it. Don’t overstuff your key phrases, no need to use all. If you have 15 key terms, just use one to three depending on the natural flow of your content.
- Draft an article/blog content plan – schedule posts can vary but make sure you are committed to writing quality contents. Avoid writing now then two years after or never again… this scenario is real. I’ve seen websites with this big blog schedule gap.
- Give value – write with a purpose. And remember, it is not always about your personal journey but rather what you have learned that can help your readers. Give tips with a clear audience in mind so you don’t go out of tune on your messaging.
- Write in bullets and provide highlights – you may be giving a thought-provoking concept over a particular topic you are excited to share but do not overwhelm the readers. Don’t bore and intimidate them. Make your ideas chewable and easy to digest. You are in a blogging platform and not publishing a text book or autobiography.
- Catchy images – images have to make sense to your overall content. It has to be a visual representation of your words. It is not supposed to confuse and lead visitors to drift away from the actual flow of the blog.
- Leave a strong take away and call-to-action (CTA) – make them think or encourage them to reach out… this a good way to build relationship. Given the 300 to 500 words of your article, assume that they can summarize it in their own words for at least two sentences. Ideas that will stick to their head, push them to move, or make them think twice.