Companies line up a lot of reasons why they are making social media profiles; these online goals should not just be focused with one and ignore the other. It should be a consolidated digital marketing strategy capturing all the objectives.
We don’t just create a Facebook fanpage to put on sale our items or we post only to showcase how awesome our company is. So the next time we draft our content plan, remember to REAP it.
- Relationship – create a message that is human. Make real connections. Your community will feel your honesty by reading the posts you make or by the tone of your reply including how frequent you answer private messages and comments.
- Engagement – build engagement around posts that tickle that interest of your fans. Monitor your likes, shares, and comments then discern the pattern of what type of messaging draw people to you and bank on it. What kind of materials do we need to post? Original videos and photos of people from the company have more chances of engaging!
- Awareness – make a page and make your service get known. Moreso, become the top-of-mind brand of your industry. On this part, it is okay to occasionally feature your product or push your achievements. Impress your fans by how amazing you are and you will pull them way closer to you.
- Promotion – of course you need to sell or make your community do something for your product, perhaps even reach out to non-fans and amplify the conversions you wish to make like click the URL and go to your site, drive purchase, send private messages, call, submit CV, or watch a video. A normal post cannot reach as much and running a paid campaign is the best step to promote your message.
Have fun with your postings but not as much as you would neglect the technical side of the process; monitor your analytics and be willing to tweak what you are doing as the data suggests.