Why Business Owners Must Be a Part of Online Marketing Campaigns
Even if your company gets a digital marketing team to run your campaigns, you just don’t drop the tasks to your consultants completely without understanding what’s going on. This does not mean that you have to write the social media content plan, interpret the insights, review the keywords for SEO, or run the boost—it is for them to work on. Rather, be a part of the online journey of your Team...
Tips When Outsourcing a Writing Task
When hiring someone to write for your online marketing contents (like website, social media, blogs, etc.), start it right by providing the person with the information he needs to fill the knowledge gap. This will save time and money especially if you are paying the writer on a per hour basis. Tons of back-and-forth revisions can also be avoided if there is a proper direction. Either you...
Digital Marketing + Other Company Departments, How are They Connected?
Digital Marketing has to work hand-in-hand with other departments of the company. It cannot achieve full success without a good partnership with other Teams. Working together is vital to make sure that all efforts are being maximized. How is one connected to the other? Accounting – The quick approval of payment and invoice processing is important. Some campaigns are delayed because it takes a...
5 Onboarding Stages with a New Client in Digital Marketing
When starting to onboard with a client, it is a must that each member of the team understands the purpose of the digital marketing project. Everyone needs to have a clear grasp of the goals along with their respective roles to gain success. No one should be left on the blind side. Here are five stages on how to smoothly establish the momentum when working with a new team. Review the online...
What Hinders the Success of a Digital Marketing Team?
Digital marketing plan is like a blueprint of your online campaign. It is created so the team can maintain direction, know each other’s role, and keep the goal. It includes a timeline so we know if we are on track and if the identified activities are implemented properly. When things get a little off, you can always go back to the plan and it will direct you back to the right path. Reality: No...
Do-It-Yourself Fixes for Your Online Marketing Presence
People are more and more acquainted using digital tools and many company owners in the Philippines are starting to pursue social media and search marketing for their business growth. The past months, I have been receiving random messages from friends and colleagues asking for best practices. When giving recommendations, I would always reiterate to never feel intimidated by the jargons....
Digital Marketing and Your Business
What validates the real success of a digital marketing campaign? Your online marketing consultant gave you an update that your top keywords are now on Search Engine Result Pages (SERPs) position #1 and #2 and that your Facebook advertisement got 25 messages for a small budget of Php500. This is good news and your Key Performance Indicator (KPI) is achieved! Yes, that phase of work is well done...
What’s Your Digital Marketing Strategy when Going Local?
When you have a local business and your goal is to amplify your product or service to the community, there are pin-point approach to implement your digital marketing initiative. This does not require a strong technical expertise and proper attitude plays a huge role. You have to be patient, consistent, resilient, and always eager to learn. Effective results in online marketing is not an over...
5 Mindsets When Reaching Out to Your Audience
There are many digital marketing tools available, most offer huge assistance to push our online strategies while others appear complicated than it should be. Be wise in picking what’s best for your company so you don’t have to spend so much time (and money) familiarizing the dashboard. Yes, there are many platforms made-ready to amplify your brand but don’t drown too much on the technical...