Success of a Digital Marketing Campaign with Your Team
When presenting a digital marketing campaign to your team, provide a comprehensive plan anchored by data (use your Google Analytics, Search Console, Insights from Facebook, Instagram, Mailchimp, etc.) to strengthen the success of the project and eventually earn everyone’s trust. Review what has been done and how it can improve. If you have an existing website with no keywords, then it...
10 Website Tweaks to Boost SEO
Eye on these hacks to make sure that your website appears good looking to the bots of search engines and make it friendly for human visitors as well. Use your keywords at the above-the-fold page of your site and within the stretch of your first paragraph. Rename your images based on your brand name and identified keywords. Example, file name “logo-version 1.jpg” to...
Budget Overview for a Do-It-Yourself Digital Marketing Campaign in the Philippines
Drafting a digital marketing strategy can be overwhelming but it is always a must to create it before starting the campaign implementation. There are times that we might feel overloaded by the many information and we get lost in the process so it is necessary to run back to the written strategy. In the chaos of all the online activities (with trolls, fake news, endless platform glitches, and...
Your Next Content Strategy
New year is a great start to restructure your business with an improved content strategy. Your social media posts, website narration, blogs, infographics, and videos must be integrated to deliver one voice while following well-thought digital marketing objectives. When you have team members with varying ideas, it helps to drive them back to the defined strategy and align their thoughts to a...
Thank You 2021!
Another year has gone by and it comes with many blessings and challenges. Learning several lessons in online marketing and gaining new friends from the Philippines, Australia, and New Zealand.; conversations mostly happen through virtual setup due to the persistent COVID-19 but fruitful talks happen either way. I am very thankful to have been granted amazing clients for the entire 2021...
Our Website’s New Design
It has been about seven years when we first launched our site and from there, we had the opportunity to work with amazing clients as they took the step to reach out to us by sending a message here on the site. This has been the voice to share my work portfolio and spread my personal advocacy to help companies...
Why Business Owners Must Be a Part of Online Marketing Campaigns
Even if your company gets a digital marketing team to run your campaigns, you just don’t drop the tasks to your consultants completely without understanding what’s going on. This does not mean that you have to write the social media content plan, interpret the insights, review the keywords for SEO, or run the boost—it is for them to work on. Rather, be a part of the online journey of your Team...
Tips When Outsourcing a Writing Task
When hiring someone to write for your online marketing contents (like website, social media, blogs, etc.), start it right by providing the person with the information he needs to fill the knowledge gap. This will save time and money especially if you are paying the writer on a per hour basis. Tons of back-and-forth revisions can also be avoided if there is a proper direction. Either you...
Digital Marketing + Other Company Departments, How are They Connected?
Digital Marketing has to work hand-in-hand with other departments of the company. It cannot achieve full success without a good partnership with other Teams. Working together is vital to make sure that all efforts are being maximized. How is one connected to the other? Accounting – The quick approval of payment and invoice processing is important. Some campaigns are delayed because it takes a...