5 Mindsets When Reaching Out to Your Audience
There are many digital marketing tools available, most offer huge assistance to push our online strategies while others appear complicated than it should be. Be wise in picking what’s best for your company so you don’t have to spend so much time (and money) familiarizing the dashboard. Yes, there are many platforms made-ready to amplify your brand but don’t drown too much on the technical...
Thank You and Merry CHRISTmas!
Grateful to be writing another year-end CHRISTmas greeting despite the chaos brought by the pandemic. Still thankful for the new, existing, and returning clients this 2020. Thank you to my readers who are keen to develop their digital marketing skills and business partners who made online work less stressful. It is not easy to sustain an operation and make an adjustment to the many changes...
Market Your Product Online in 6 Easy Steps
Online selling in the Philippines has been thriving particularly during this time of pandemic and many new entrepreneurs have been actively putting forth their product—mostly homemade and has never been in the market. For the sellers, no need to turn blind eye diving to digital and there are more ways to amplify your product in front of the audience with these easy steps: Start with your own...
Social Media Content Ideas while on #COVID19
Creating contents during pandemic may come as a challenge. We have to figure out a way to structure our posts given a proper flow of messaging. It is important to keep up with relevant posts—it has to make sense and must connect naturally to our identified audience. Yet let us not forget that this campaign must still be anchored to the social media map prepared prior to COVID-19. What’s on...
2020 Free Directory Listing Sites in the Philippines
If there is one thing that stayed the same in SEO, it is getting quality links back to your website. Referral link gives search engines a signal that your page is worthy of recommendation from other sites thus earn that elusive backlink. But remember, not all links are created equal so be careful in picking the right stuff. Domains with .edu and .org are good start but not very easy to gain;...
6 Ways to Spam/Troll-Proof your Facebook Fan Page
Managing a Facebook Fan Page along with the Messenger feature is both fun and challenging tasks. It is an affordable platform to get closer and talk directly to our audience! Conversations and conversions can happen simultaneously right in front of your eyes. I have written blogs/tips to help you manage your page effectively but no matter how well you do it, trolls will crawl their way to...
What to Consider Before Jumping into Online Selling
Many small Filipino entrepreneurs are making the most of the community quarantine to sell their products while staying home. It is an opportunity to earn while in the middle of the COVID-19 pandemic and digital marketing particularly social media plays a huge role to reach the audience quickly and affordably. Yet, the main core is still the quality of your product/service, how well are you...
Digital Marketing To-Dos during Community Quarantine
Your digital marketing work must not stop during the home quarantine caused by the COVID-19 pandemic. In some cities in the Philippines, the quarantine may have been lifted but the virus is still there… definitely not 100% safe to leave home and deliver work as we used to. Internet makes reaching out to our customers possible (last month I wrote about “Facebook Messenger: Easy Tool to...
Facebook Messenger: Easy Tool to Set-Up for Your CSR Initiative during Community Quarantine
We might not be going to work but it does not mean that our job stays in the office. It is for real that companies cannot function as normal but regardless of the situation, we must always keep our customers as top of mind. How to connect with them? How to give an assurance that we are one with them during this trying time and that we will continue to do our part to serve them? The best thing...