Validate to Be Seen
You may be too busy running a business and organizing activities here and there but if there is one thing I recommend my clients to do on top of their busy work is to spend time validating their online accounts. There are free platforms to use that can help establish digital presence with easy action point magnifying reach to the right audience. What more, it is pretty much simple to do 1....
10 Ways for a More Positive Outlook this 2019
January is almost ending but it is never too late to start the still-New-Year with a more optimistic vibe to your business. It may be in the field service management, online marketing, offshoring, virtual assistance and perhaps across all industries. The optimism must happen at this very moment. Review what works (and otherwise). Now is a good time to make an honest audit of your company’s...
Have a Many More Merry Moments!
2018 has been a busy wonderful year! Thankful for the merry moments with Clients that became good friends and the learning earned that will surely go a long way. Happy to also share that Online Marketing Switch is able to extend our digital marketing reach to the Philippines and New Zealand. 2019 is already giving great signs to more opportunities! Very excited to open a wider gateway to...
What Stays the Same in Digital Marketing?
When managing a digital marketing campaign, get ready to get on top of these related online segments: Overall content – echoing integrated message across a changing platform Website on desktop and mobile – communicating to humans and being crawled by search engines with Google’s algorithm religiously doing updates Social media – building a closer engagement to followers with...
7 Must-Do Activities When Jumping into Online Marketing
What are the seven must-do activities when you finally decide to jump into online marketing? After some thinking, you are convinced that digital can help boost your sales and NOW is the right time to do it. What’s next? Create a plan on how you aim the campaign to go – it does not need to be long but just a clear view of your digital strategy, how it will be implemented, and what success...
On Your Next Digital Marketing Campaign: Plan Ahead and Stay Consistent
There are activities to do when aiming to formally start and maintain your company’s online visibility. It is not a one-time work that we begin and drop—create a website now and never update it; post on Facebook today and then months after (or never); opened an Instagram account and share a single blurry photo. Remember to keep the effort consistent with a strong foundation on a well-thought...
How to Keep Up with the Endless Digital Updates?
Things change very quickly in digital and no one can stop it. But how to keep up? I was about to run a keyword analysis using Google’s Keyword planner when I was greeted by a new dashboard, I had no time to explore it just yet as I was rushing to finish my task so I had to switch to the old version; the one I am very familiar to use gives the result that I need. But perhaps there is really no...
Facebook Features to Increase Your Fanpage Engagement
For companies to maximize the reach on Facebook, they have to pay for it. Organic reach is decreasing, engagement can be dishearteningly zero, and we also need to consider that FB is a business. It is true that your page will not be seen by your fans or target market unless you buy that impression. What’s good is that running an advertisement may not come very expensive (if done correctly)...
8 Easy to Implement Website Tips
Your website has to be both human and robot friendly to push maximum reach. It has to serve its purpose, be seen on Search Engine Results Pages (SERPs), and maintain its consistent digital visibility without compromising the quality of contents. It is meant to integrate all aspects of your brand (online and offline marketing campaigns, social media profiles, public relations, among others) and...