Digital Marketing and Strategy Innovation Summit 2018
The Summit was held last April 18 to 19, 2018 in Mira Hong Kong that brought together a wealth of experience from a variety of digital, marketing and strategy leaders (speakers and attendees) providing an in-depth and truthful look at the different industries they represent across Asia. Credits to Hubby for taking the first-day photo As organizations and the global marketplace grow, the role...
What Keywords to Use?
…This is one of the common questions I get when meeting new clients as we begin our SEO journey; generating keywords can be overwhelming but it does not need to be too complicated. Keywords or keyphrases is the term people type on the Google Search box. Business owners would ideally prefer their brand to be visible on the first page and at the top rank for specific words related to their...
Where to Get Your Website’s Organic Traffic?
We create a website to let the world know about our product or service; it is like a physical store in a mall for shoppers to visit and buy. The goal is to build awareness and drive traffic by creating online marketing campaigns to bring people to the site—introduce our brand, display our portfolios, and eventually convert them to purchase. It is an important activity to put your website’s...
12 Content Ideas for Your Facebook Fan Page
One of the strategies to keep the online relevance of your business is to maximize the use of social media marketing. But having a profile on Facebook is not enough to earn prominence. Daily, consistent, and quality posts are important to leverage your presence. The core idea of using this tool as part of your overall digital campaign is to communicate and reach out to your target market...
Merry CHRISTmas! And Looking Forward to the New Year!
How has it been for you this 2017? Hope you had an amazing year! This Season is the perfect time to celebrate our journey. OMS has a fair share of LIFE—facing challenges and achieving milestones. Working with a few difficult clients has taught us to be patient and remain positively focused on the desired results while there are more clients that became good friends. It is a joy to build a...
DIY Digital Marketing for Your Business
Starting a digital campaign should not be complicated. More than worrying about the technical side of the work, business owner and his team must be willing to commit to the purpose of why internet is the best marketing platform of our time—affordable and direct communication to our audience—then all will come to a better perspective. I’ve met a lot of company leaders who are...
20 Free Directory Listing Sites in the Philippines
Listing your business to relevant local directory sites helps build online awareness, drive traffic to your website, and contribute to SEO’s backlink (referral links from other sites back to yours) strategy. But not all directory sites are created equal so try to select those that make sense to your business, valued by Google, and are showing valid companies on their list. As you start...
On Jumping Into the Online Marketing Bandwagon
Going digital has become a must for companies who aim to gain more brand awareness and reach their target market up closer—investing time and money for website creation, social media engagement, Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns along with an agency or consultant; these are, in fact, very good internet marketing initiative BUT it is important to not just jump...
8 Techniques to Quickly Optimize Your Website
Keywords is what clients and customers are typing on the Google search box while looking for an answer. The word “Google” has now become an action word and “Google it” implies finding a relevant result on the internet. If you own a business and like to establish your presence online, being on top of the Google Search Engine Results Pages (SERPs) can contribute to the success of your digital...