Joining the WeAreDevelopers Conference 2017
My core has always been in digital marketing but I was eager to join WeAreDevelopers Conference 2017 in Marx Halle, Vienna, Austria organized from May 11 to 12 to get a fresh view of the “other side” of online work—with the developers. It was a delight to be a part of the largest developers gathering in Europe with 3,000+ attendees all driven and enthusiastic to enhance their craft. Verna...
How to Integrate Online Campaigns with Offline Materials
What you do online should also be reflected in your offline marketing initiatives (offline includes the mainstream as television commercials, radio advertisements, print and Out-of-Home materials). Campaigns need to be integrated to strengthen your brand and maximize reach in both aspects. Digital activities cannot be separated from the on-ground presence and vice versa. For one, the color of...
Dealing with the Good, the Bad, and Our Values at Work
Working as a freelance online marketing consultant for years now gave me the opportunity to meet and work with wonderful people from various industries in the Philippines and overseas. Each business has a great love story as company leaders and owners talk about their craft with so much passion and enthusiasm. Truly fascinating to learn the behind-the-scene and intricate process of different...
Organic Ways to Get Twitter Followers
If online marketing budget is tight, try to explore ways and make sense of the initiative by applying organic strategies (natural and no-fee type of promotion) until the campaign budget becomes available. Begin by identifying the platforms where most of your target market is active and invest some time there. Did you try tweeting? Conversations happen on Twitter and there are easy ways to be a...
Digital Growth and Content Curation
Starting the OMS January blog and happy to finally share the training I’ve participated late last year. As much as I would want to post this ASAP but the website has been hacked and we did a lot of fixing at the backend to secure it from danger ever again. November 4, 2016 is a Digital Growth Summit event as I attended a whole day gathering with 100+ digital marketers in Microsoft, Playa...
Time to be Merry!
2016 has been a very busy year. It was mostly a combination of merry work and adventures with family and friends. Blessed to have a wonderful pool of clients, promising collaborations for 2017, an opportunity to attend a productive digital marketing training while on the recent US trip, survived a web hack attack and I have finally redesigned my website! Kudos to amazing partners who...
Keep the Positive Mindset while Learning Digital Marketing
There is no shortcut to learning digital marketing. Yes, you may have attended series of conferences and webinars in the Philippines and abroad, it is a good initiative but not the sole effort needed to understand by heart the ins-and-outs of online marketing. Actual application is still the best way to learn. But without getting constant updates, on-hand knowledge might go obsolete. So there...
25 Random Tips to Simplify Your Social Media Management
Whether you are hiring a social media manager, working with online marketing consultant, or doing it by yourself, we all need to keep our social media accounts updated. Here are 25 random tips to keep your page within the radar of your fans/followers. Use Hootsuite to schedule a post. Share your own web and blog pages. Post a text accompanied with image(s). Answer relevant messages as soon...
Pursuing a Blog Project: 7 Pre-Writing Considerations
You have decided to start blogging for your company website and have line-up possible topics to discuss (as listed from the last month’s digital marketing blog). Perhaps you have also assigned your staff to draft an article; gathering write-ups for the content pipeline is fun but sometimes reading the content from your team can be disappointing. Yes, quality might be good but perhaps more...