Budget Overview for a Do-It-Yourself Digital Marketing Campaign in the Philippines
Drafting a digital marketing strategy can be overwhelming but it is always a must to create it before starting the campaign implementation. There are times that we might feel overloaded by the many information and we get lost in the process so it is necessary to run back to the written strategy. In the chaos of all the online activities (with trolls, fake news, endless platform glitches, and...
Thank You 2021!
Another year has gone by and it comes with many blessings and challenges. Learning several lessons in online marketing and gaining new friends from the Philippines, Australia, and New Zealand.; conversations mostly happen through virtual setup due to the persistent COVID-19 but fruitful talks happen either way. I am very thankful to have been granted amazing clients for the entire 2021...
What to Consider Before Jumping into Online Selling
Many small Filipino entrepreneurs are making the most of the community quarantine to sell their products while staying home. It is an opportunity to earn while in the middle of the COVID-19 pandemic and digital marketing particularly social media plays a huge role to reach the audience quickly and affordably. Yet, the main core is still the quality of your product/service, how well are you...
Thank You 2019 and Hello 2020!
What We’ve Witnessed 2019 is almost over, it has been an incredible year for us! Tons of learning from the good and not so good part of digital marketing life. New functionalities and dashboards being introduced (how I miss the old Google Search Console) and algorithms forever changing. Many names are shifting from as simple as Google Adwords to Google Ads. I have written some platforms and...
Where is Facebook Page Verification Feature?
Here are some new updates for Facebook page admins and Instagram business users! Goodbye Verified Pages For the past months, I’ve been searching for the verification feature as I need to validate a new page. At first, I did not worry much because it usually takes a while for this to show up for new pages. After a few months, still nothing. Then I decided to check my other verified pages and...
Metrics That Matter to Your Online Marketing Campaign
How do you gauge if you a have successful website or social media page? You are consistently doing a daily post and updating your site regularly but how do you measure success? How will you know if your online marketing campaign is on the right track? Your Consultant or Digital Marketing Team is going to provide you with a juicy summary but don’t forget to dive into the important data....
7 Must-Do Activities When Jumping into Online Marketing
What are the seven must-do activities when you finally decide to jump into online marketing? After some thinking, you are convinced that digital can help boost your sales and NOW is the right time to do it. What’s next? Create a plan on how you aim the campaign to go – it does not need to be long but just a clear view of your digital strategy, how it will be implemented, and what success...
On Your Next Digital Marketing Campaign: Plan Ahead and Stay Consistent
There are activities to do when aiming to formally start and maintain your company’s online visibility. It is not a one-time work that we begin and drop—create a website now and never update it; post on Facebook today and then months after (or never); opened an Instagram account and share a single blurry photo. Remember to keep the effort consistent with a strong foundation on a well-thought...
20 Free Directory Listing Sites in the Philippines (2017)
Listing your business to relevant local directory sites helps build online awareness, drive traffic to your website, and contribute to SEO’s backlink (referral links from other sites back to yours) strategy. But not all directory sites are created equal so try to select those that make sense to your business, valued by Google, and are showing valid companies on their list. As you start...