Success of a Digital Marketing Campaign with Your Team
When presenting a digital marketing campaign to your team, provide a comprehensive plan anchored by data (use your Google Analytics, Search Console, Insights from Facebook, Instagram, Mailchimp, etc.) to strengthen the success of the project and eventually earn everyone’s trust. Review what has been done and how it can improve. If you have an existing website with no keywords, then it...
Your Next Content Strategy
New year is a great start to restructure your business with an improved content strategy. Your social media posts, website narration, blogs, infographics, and videos must be integrated to deliver one voice while following well-thought digital marketing objectives. When you have team members with varying ideas, it helps to drive them back to the defined strategy and align their thoughts to a...
Why Business Owners Must Be a Part of Online Marketing Campaigns
Even if your company gets a digital marketing team to run your campaigns, you just don’t drop the tasks to your consultants completely without understanding what’s going on. This does not mean that you have to write the social media content plan, interpret the insights, review the keywords for SEO, or run the boost—it is for them to work on. Rather, be a part of the online journey of your Team...
Tips When Outsourcing a Writing Task
When hiring someone to write for your online marketing contents (like website, social media, blogs, etc.), start it right by providing the person with the information he needs to fill the knowledge gap. This will save time and money especially if you are paying the writer on a per hour basis. Tons of back-and-forth revisions can also be avoided if there is a proper direction. Either you...
Checklist Before You Accept Your New Website
Make sure that your website is on the right shape when it is turn-over to you. I’ve seen and helped some company owners who are disenchanted with the kind of website handed to them by their web developer/designer. There are a lot of excellent website creators but there are still a few who deliver horrendous...
Digital Marketing + Other Company Departments, How are They Connected?
Digital Marketing has to work hand-in-hand with other departments of the company. It cannot achieve full success without a good partnership with other Teams. Working together is vital to make sure that all efforts are being maximized. How is one connected to the other? Accounting – The quick approval of payment and invoice processing is important. Some campaigns are delayed because it takes a...
Do-It-Yourself Fixes for Your Online Marketing Presence
People are more and more acquainted using digital tools and many company owners in the Philippines are starting to pursue social media and search marketing for their business growth. The past months, I have been receiving random messages from friends and colleagues asking for best practices. When giving recommendations, I would always reiterate to never feel intimidated by the jargons....
Digital Marketing and Your Business
What validates the real success of a digital marketing campaign? Your online marketing consultant gave you an update that your top keywords are now on Search Engine Result Pages (SERPs) position #1 and #2 and that your Facebook advertisement got 25 messages for a small budget of Php500. This is good news and your Key Performance Indicator (KPI) is achieved! Yes, that phase of work is well done...
5 Mindsets When Reaching Out to Your Audience
There are many digital marketing tools available, most offer huge assistance to push our online strategies while others appear complicated than it should be. Be wise in picking what’s best for your company so you don’t have to spend so much time (and money) familiarizing the dashboard. Yes, there are many platforms made-ready to amplify your brand but don’t drown too much on the technical...