Success of a Digital Marketing Campaign with Your Team
When presenting a digital marketing campaign to your team, provide a comprehensive plan anchored by data (use your Google Analytics, Search Console, Insights from Facebook, Instagram, Mailchimp, etc.) to strengthen the success of the project and eventually earn everyone’s trust. Review what has been done and how it can improve. If you have an existing website with no keywords, then it...
10 Website Tweaks to Boost SEO
Eye on these hacks to make sure that your website appears good looking to the bots of search engines and make it friendly for human visitors as well. Use your keywords at the above-the-fold page of your site and within the stretch of your first paragraph. Rename your images based on your brand name and identified keywords. Example, file name “logo-version 1.jpg” to...
Your Next Content Strategy
New year is a great start to restructure your business with an improved content strategy. Your social media posts, website narration, blogs, infographics, and videos must be integrated to deliver one voice while following well-thought digital marketing objectives. When you have team members with varying ideas, it helps to drive them back to the defined strategy and align their thoughts to a...
Our Website’s New Design
It has been about seven years when we first launched our site and from there, we had the opportunity to work with amazing clients as they took the step to reach out to us by sending a message here on the site. This has been the voice to share my work portfolio and spread my personal advocacy to help companies...
Checklist Before You Accept Your New Website
Make sure that your website is on the right shape when it is turn-over to you. I’ve seen and helped some company owners who are disenchanted with the kind of website handed to them by their web developer/designer. There are a lot of excellent website creators but there are still a few who deliver horrendous...
Digital Marketing + Other Company Departments, How are They Connected?
Digital Marketing has to work hand-in-hand with other departments of the company. It cannot achieve full success without a good partnership with other Teams. Working together is vital to make sure that all efforts are being maximized. How is one connected to the other? Accounting – The quick approval of payment and invoice processing is important. Some campaigns are delayed because it takes a...
5 Onboarding Stages with a New Client in Digital Marketing
When starting to onboard with a client, it is a must that each member of the team understands the purpose of the digital marketing project. Everyone needs to have a clear grasp of the goals along with their respective roles to gain success. No one should be left on the blind side. Here are five stages on how to smoothly establish the momentum when working with a new team. Review the online...
What Hinders the Success of a Digital Marketing Team?
Digital marketing plan is like a blueprint of your online campaign. It is created so the team can maintain direction, know each other’s role, and keep the goal. It includes a timeline so we know if we are on track and if the identified activities are implemented properly. When things get a little off, you can always go back to the plan and it will direct you back to the right path. Reality: No...
What’s Your Digital Marketing Strategy when Going Local?
When you have a local business and your goal is to amplify your product or service to the community, there are pin-point approach to implement your digital marketing initiative. This does not require a strong technical expertise and proper attitude plays a huge role. You have to be patient, consistent, resilient, and always eager to learn. Effective results in online marketing is not an over...