Checklist Before You Accept Your New Website
Make sure that your website is on the right shape when it is turn-over to you. I’ve seen and helped some company owners who are disenchanted with the kind of website handed to them by their web developer/designer. There are a lot of excellent website creators but there are still a few who deliver horrendous result way beyond the agreed timeline. They drown the clients with unnecessary...
Digital Marketing + Other Company Departments, How are They Connected?
Digital Marketing has to work hand-in-hand with other departments of the company. It cannot achieve full success without a good partnership with other Teams. Working together is vital to make sure that all efforts are being maximized. How is one connected to the other? Accounting – The quick approval of payment and invoice processing is important. Some campaigns are delayed because it takes a...
5 Onboarding Stages with a New Client in Digital Marketing
When starting to onboard with a client, it is a must that each member of the team understands the purpose of the digital marketing project. Everyone needs to have a clear grasp of the goals along with their respective roles to gain success. No one should be left on the blind side. Here are five stages on how to smoothly establish the momentum when working with a new team. Review the online...
What Hinders the Success of a Digital Marketing Team?
Digital marketing plan is like a blueprint of your online campaign. It is created so the team can maintain direction, know each other’s role, and keep the goal. It includes a timeline so we know if we are on track and if the identified activities are implemented properly. When things get a little off, you can always go back to the plan and it will direct you back to the right path. Reality: No...
What’s Your Digital Marketing Strategy when Going Local?
When you have a local business and your goal is to amplify your product or service to the community, there are pin-point approach to implement your digital marketing initiative. This does not require a strong technical expertise and proper attitude plays a huge role. You have to be patient, consistent, resilient, and always eager to learn. Effective results in online marketing is not an over...
Social Media Content Ideas while on #COVID19
Creating contents during pandemic may come as a challenge. We have to figure out a way to structure our posts given a proper flow of messaging. It is important to keep up with relevant posts—it has to make sense and must connect naturally to our identified audience. Yet let us not forget that this campaign must still be anchored to the social media map prepared prior to COVID-19. What’s on...
2020 Free Directory Listing Sites in the Philippines
If there is one thing that stayed the same in SEO, it is getting quality links back to your website. Referral link gives search engines a signal that your page is worthy of recommendation from other sites thus earn that elusive backlink. But remember, not all links are created equal so be careful in picking the right stuff. Domains with .edu and .org are good start but not very easy to gain;...
6 Ways to Spam/Troll-Proof your Facebook Fan Page
Managing a Facebook Fan Page along with the Messenger feature is both fun and challenging tasks. It is an affordable platform to get closer and talk directly to our audience! Conversations and conversions can happen simultaneously right in front of your eyes. I have written blogs/tips to help you manage your page effectively but no matter how well you do it, trolls will crawl their way to...
Digital Marketing To-Dos during Community Quarantine
Your digital marketing work must not stop during the home quarantine caused by the COVID-19 pandemic. In some cities in the Philippines, the quarantine may have been lifted but the virus is still there… definitely not 100% safe to leave home and deliver work as we used to. Internet makes reaching out to our customers possible (last month I wrote about “Facebook Messenger: Easy Tool to...