We all know that the only thing permanent in the digital marketing space is change. What is the best practice today is perhaps valid only for one day or week… if lucky maybe until next month or so. As consultants and practitioners, we need to learn and adapt all the time. To survive within the online sphere, we must thrash the comfort zone.
It’s okay for us not to know everything (bet no one does) as long as we can filter the necessary knowledge needed to grow our digital presence. Here is a quick rundown of what’s currently happening that may affect your ongoing internet marketing campaign.
Limited visibility (or none at all) for your posts done through the company page regardless of your fan-based. Unless your followers are naturally engaged with you (they actively like, share or write comments), they cannot read your updates anymore as it was. To maintain engagement, you have to boost (a.k.a. spend money) to keep your prominence. Acquire the target exposure by boosting—pay for your call-to-action to be clicked; pay to get more fans; pay for your post to garner a thousand like.
Twitter Ad is already rolling in the Philippines. We can now advertise with Twitter Business and reach their 200+ global market. Increase your followers? Promote your tweets? Strengthen your #hashtags? It is all possible now but again, this social media has stockholders to please so we got to spend.
Google has a new font from Serif typeface to Sans Serif. Here’s their statement following their official blog post:
“Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which was originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs.”
After the release of the so-called mobilegeddon (mobile search algorithm demoting websites if not mobile-friendly), launching a new company called Alphabet, and the pending mobile interstitial-related update set in November 2015; we can expect so much more adventures with Mr. Google. What’s next?
Mobile phones, as they are very accessible and affordable, become the most preferred platform to browse the net. The use of desktop is still there but the growth of smart phones takes a strong lead. If creating an app may appear too expensive, make sure that your website is at least mobile-responsive.
These are just a few changes happening out there, be on guard but let us not overwhelm ourselves. Tomorrow is another story.
If you are lost with the jargon, feel free to send us an email for your questions. We are also excited to assist concerning your digital marketing plan and implementation.