DIY Digital Marketing for Your Business

DIY Digital Marketing for Your Business

Starting a digital campaign should not be complicated. More than worrying about the technical side of the work, business owner and his team must be willing to commit to the purpose of why internet is the best marketing platform of our time—affordable and direct communication to our audience—then all will come to a better perspective.


Do-It-YourSelf Digital Marketing CampaignI’ve met a lot of company leaders who are intimidated to explore the digital space while some have tried, along with their staff, but failed in the process (ex. Facebook did not have enough following, no inquiries made, and no sales conversion while website existed without Google indexing the pages) so the effort is just dropped in a snap without reconsidering to try again. But as the cliché goes: we are not supposed to stop when we fall, right? Get up, troubleshoot what went wrong, ask help if needed, plan ahead the strategy and try again. Start with what you know and be willing to learn the unknown.


1. Know your brand – have a clear picture of what your brand is all about and be specific on who your market is—this knowledge will anchor your entire online messaging. What’s your tagline, color, image, creative tone? Around what age are your buyers and what are their hobbies? Integrate the many information gathered and implement across all digital assets.

What you need:
– Conduct a brand review
– Gather existing product materials

– Document all the collected information


2. Build brand awareness on social media – your posts must not just be about selling your product/service; consider to post with the aim of sharing relevant contents that can help, entertain, and/or inspire your followers. Answer their questions, acknowledge comments, encourage positive conversations. Make your brand human and reachable. Converse daily and stay in touch.


What you need:
Weekly content plan
– Hootsuite to schedule posts
– Person in charge everyday to engage with followers


3. Advertise your Facebook page – identify what matters most at a given time: increase followers or promote a post? FB will not automatically have your page visible to your fans’ timeline unless you boost it.

What you need:
– Credit card to setup the payment gateway for the ads
– Know your target market and be specific on your campaign
– Person to run and monitor the ads


4. Validate Google My Business – secure your spot when someone searches your brand name and business keywords on Google; give it a visibility and make it rank against competitors.


What you need:
– Office address and phone number
– Verification code from Google


5. Put up a website – website is like your physical store and validates online existence. You can explore WordPress or Wix templates to make your own page, if time and patience permits. For an outsourced website development, you can hire a good developer for one to two months (depends on your requirements and his mastery) to speed up the going-live. He should also be able to provide you with training. Once smooth and up, you can start managing it on your own. Take a day or two to understand the Content Management System (CMS)  and you’ll be adept with this tool in no time.


What you need:
– Content (copy and images) ready for the website
– Good web developer (provide him with a peg of your preferred designs and functions)
– CMS manual


6. Write with your target market in mind – answer their problem, offer a solution, provide tips—become an expert and their go-to person given your industry. Include a blog page on your website and try to fill it with once or twice a month blog, at a minimum for a start. Take some time to also think of the keywords or keyphrases your target market is using when they are searching on Google; use these selected keyterms as part of the title of your blog and within the first 300 words of the content body. Voila, you are already doing a part of a Search Engine Optimization (SEO) strategy! This initiative can help you rank on Search Engine Result Page (SERP) depending on the chosen keywords.


What you need:
– Industry-related topic ideas
– At least 300-word-article with image
– Know your keywords


These are just a few of the many other tasks that you can do to push your online campaign. If still hesitant to take that initial step, hire a consultant/practitioner to guide your on the first few months until you get acquainted with the flow; request for a training, do hands-on application, and achieve the confidence to finally do it on your own.