Listing your business to relevant local directory sites helps build online awareness, drive traffic to your website, and contribute to SEO’s backlink (referral links from other sites back to yours) strategy.
But not all directory sites are created equal so try to select those that make sense to your business, valued by Google, and are showing valid companies on their list.
As you start your campaign, try to identify if you are willing to pay (advantage: gives you more exposure, added features, and better ranking) or will you settle for free? I would always recommend to start with the free and identify which delivers traffic and conversions within three months; then allot a budget to it, if any.
About half of my list from years ago no longer exist but they are replaced by a new batch; here is a mix of active listing sites to consider.
Google My Business – this is the most important online submission to do; your activities here are reflected on Google’s Search Engine Result Pages (SERPs).
Yellow Pages – (yes, there is an online version of those thick and heavy hardcopy books.)
Verna Austria is the Lead Consultant and Main Content Writer of OMS. She is managing various accounts and is continuously helping companies elevate their online presence and drive higher conversions from the sales pipeline.