All these so-called must read articles about online marketing or the several free tools that you must use to achieve success is quite overwhelming, even intimidating at some point. Thousands of PDF files you have to read and software you have to download to be an effective online marketer may appear way confusing!
The truth is you don’t really have to learn all of it and most may not even be useful for your campaign. The challenge in this vast pool of knowledge, thanks to Mr. Google, is to filter only those that matters.
Here are some of the useful tools you can explore for free.
Jing is a computer service that can capture 5-minute basic video and still images shareable on the web.
For video, select any window or region that you would like to record, and Jing will capture everything that happens in that area. From simple mouse movements to a fully narrated tutorial.
For still images, select any window or region that you want to capture, mark up your screenshot with a text box, arrow, highlight or picture caption, and decide how you want to share it.
Manage up to 5 social networks and schedule your Facebook posts and tweets with HootSuite’s social media dashboard. You can even plan ahead your one-week posts in one sitting.
It also allows you to enjoy and grow your social networks. Use the dashboard to quickly construct streams to track the mentions, messages and keywords you care about.
How would you like to manage your Twitter account? Flush the unfollowers. Reciprocate. Cleanup the inactives. Force to unfollow. Follow new tweeps.
Tweepi is a Twitter Follow Management Utility that can add, follow and unfollow in bulk.
Mailchimp is an email marketing tool that lets you customize and monitor your blast. Is it really free forever? It sure is. As long as you’ve got fewer than 2,000 subscribers across all lists in your account, you can send up to 12,000 emails per month.
Do you like to conduct a professional-looking feedback form and not just in plain .doc file? This free features include 10 questions and 100 responses per survey, easy-to-use web-based tool, collect data via weblink, email, Facebook, or embed on your site or blog, real-time result that reports as to who open the survey and how many emails bounced back.