Online marketing has a diverse landscape and each area has an intricate element to master. For digital practitioners and consultants, it is a must to be familiar with the operation of all and be an expert to at least one segment. Each item should not be seen as an individual aspect but rather an integrated part of a whole internet marketing campaign.
Social Media – platform varies so it is equally important to learn the most applicable to the business. Learning about the how-to of Facebook page community management, running adverts and evaluating insights may require solid expertise moving forward to maximize success. Subscribing to YouTube, Twitter, LinkedIn, Google+, Instagram, Pinterest, among the many others are different stories requiring specific core expertise too.
Content Marketing – create and distribute relevant content to the market. This may not only mean blog, press release, and article creation but also videos, webinars, podcasts, images, infographics, memes, e-books, white paper, research, and case studies.
Search Engine Optimization (SEO) – there are techniques and valid practices to make your site go on top of the Search Engine Results Page (SERP) so you can drive organic/natural/free traffic to your website which may lead to client inquiry or even sales.
Google’s Pay-Per-Click (PPC) and Display Network – paid tool to get your message across your hyper-targeted market using Google’s wide system of advertising machinery. Promote and be visible using all types of ads – text, image, interactive and video.
Email Marketing – emails are congested nowadays so the trick is how to make it stand out, bulls-eye the right message to the correct target market and to not send your campaign to spam folder.
Affiliate or Referral Programs – performance-based marketing in which an affiliate or a member gets a reward for an accomplished task; the catch is to cultivate a loyal community who will support and spread the program consistently in long term.
App Store Optimization (ASO) – for companies with mobile app or planning to create one, improving its visibility on the app store (iTunes for iOS and Google Play for Android) is necessary. You might create the most interesting app but without proper ASO, it may not surface amidst the drowning app population.
No need to make use of everything on the list but just pick those combinations that make the most sense to your overall digital presence and which will work hand-in-hand to achieve all the objectives. Last, setting measurable goals and understanding the analytics should anchor all these efforts. If you have any questions or clarifications, feel free to send us an or we can meet up to discuss. Let us know!
(Images courtesy of David Castillo Dominici at FreeDigitalPhotos.net)