Drafting a digital marketing strategy can be overwhelming but it is always a must to create it before starting the campaign implementation. There are times that we might feel overloaded by the many information and we get lost in the process so it is necessary to run back to the written strategy. In the chaos of all the online activities (with trolls, fake news, endless platform glitches, and...
When starting to onboard with a client, it is a must that each member of the team understands the purpose of the digital marketing project. Everyone needs to have a clear grasp of the goals along with their respective roles to gain success. No one should be left on the blind side. Here are five stages on how to smoothly establish the momentum when working with a new team.
Review the online...
Digital marketing plan is like a blueprint of your online campaign. It is created so the team can maintain direction, know each other’s role, and keep the goal. It includes a timeline so we know if we are on track and if the identified activities are implemented properly. When things get a little off, you can always go back to the plan and it will direct you back to the right path.
Reality: No...
There are activities to do when aiming to formally start and maintain your company’s online visibility. It is not a one-time work that we begin and drop—create a website now and never update it; post on Facebook today and then months after (or never); opened an Instagram account and share a single blurry photo. Remember to keep the effort consistent with a strong foundation on a well-thought...