Digital Marketing and Your Business
What validates the real success of a digital marketing campaign? Your online marketing consultant gave you an update that your top keywords are now on Search Engine Result Pages (SERPs) position #1 and #2 and that your Facebook advertisement got 25 messages for a small budget of Php500. This is good news and your Key Performance Indicator (KPI) is achieved! Yes, that phase of work is well done...
Social Media Content Ideas while on #COVID19
Creating contents during pandemic may come as a challenge. We have to figure out a way to structure our posts given a proper flow of messaging. It is important to keep up with relevant posts—it has to make sense and must connect naturally to our identified audience. Yet let us not forget that this campaign must still be anchored to the social media map prepared prior to COVID-19. What’s on...
6 Ways to Spam/Troll-Proof your Facebook Fan Page
Managing a Facebook Fan Page along with the Messenger feature is both fun and challenging tasks. It is an affordable platform to get closer and talk directly to our audience! Conversations and conversions can happen simultaneously right in front of your eyes. I have written blogs/tips to help you manage your page effectively but no matter how well you do it, trolls will crawl their way to...
What to Consider Before Jumping into Online Selling
Many small Filipino entrepreneurs are making the most of the community quarantine to sell their products while staying home. It is an opportunity to earn while in the middle of the COVID-19 pandemic and digital marketing particularly social media plays a huge role to reach the audience quickly and affordably. Yet, the main core is still the quality of your product/service, how well are you...
Prepare the Way for Your Online Presence
Most of the people we know have social media accounts. All of us are using Google to search for something on the net. We are one way or the other connected to digital and spending hours online. This massive usage of the internet is a clear opportunity for companies to maximize digital marketing reach. We are all a savvy and it will not be strange to dive here—you are ready! Perhaps the...
Creating a Social Media Profile? What’s the Plan?
Creating a social media page must have a plan. You just don’t create company profile out of a bandwagon or the sheer excitement of seeing your logo online. You should properly think about what to post and how to effectively converse with your followers. Spend some time with your Digital Marketing Team/Consultants and collectively evaluate what your brand is all about and how do you like it to...
Organic Ways to Get Twitter Followers
If online marketing budget is tight, try to explore ways and make sense of the initiative by applying organic strategies (natural and no-fee type of promotion) until the campaign budget becomes available. Begin by identifying the platforms where most of your target market is active and invest some time there. Did you try tweeting? Conversations happen on Twitter and there are easy ways to be a...
25 Random Tips to Simplify Your Social Media Management
Whether you are hiring a social media manager, working with online marketing consultant, or doing it by yourself, we all need to keep our social media accounts updated. Here are 25 random tips to keep your page within the radar of your fans/followers. Use Hootsuite to schedule a post. Share your own web and blog pages. Post a text accompanied with image(s). Answer relevant messages as soon...
Identify and Pursue Your Digital Marketing Expertise
Online marketing has a diverse landscape and each area has an intricate element to master. For digital practitioners and consultants, it is a must to be familiar with the operation of all and be an expert to at least one segment. Each item should not be seen as an individual aspect but rather an integrated part of a whole internet marketing campaign. Social Media – platform varies so it...