Make sure that your website is on the right shape when it is turn-over to you. I’ve seen and helped some company owners who are disenchanted with the kind of website handed to them by their web developer/designer. There are a lot of excellent website creators but there are still a few who deliver horrendous...
Your website has to be both human and robot friendly to push maximum reach. It has to serve its purpose, be seen on Search Engine Results Pages (SERPs), and maintain its consistent digital visibility without compromising the quality of contents. It is meant to integrate all aspects of your brand (online and offline marketing campaigns, social media profiles, public relations, among others) and...